The Secrets to Building a Best-In-Class Marketing Team for Each Stage of Growth with Allocadia, HighRadius and Procare Software

A talk by Michelle Burrows, Damaris Santiago and Julia Stead
Procare Software, HighRadius and Allocadia

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About this talk

The skills, experience and areas of expertise that you need to create a category or conquer a market look very different as you grow from a team of 1 to a team of 50 and beyond. Hear from 3 different marketing leaders how they’ve built best-in-class marketing organizations at all stages of growth. You’ll learn what core competencies to invest in, which areas to prioritize when, and tips for hiring and retaining the best marketing talent.

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