How Figma Nurtures a Community-Led Growth Strategy

A talk by Amanda Kleha
CCO, Figma

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About this talk

Navigating the ups and downs of community-led growth with Figma: Successful community-led growth can look simple from the outside, but the reality behind the scenes can be chaotic, messy and out of your control. Chief Customer Officer Amanda Kleha details Figma’s playbook for community-led growth, sharing stories of what’s worked, what hasn’t, and lessons learned along the way. This session offers practical advice to founders, product leaders and go to market executives on how to employ a community and customer-led growth strategy.

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