Traditional SaaS offerings are software platforms sold as a service. But customers want value above all, and this value is a mix of software automation, services and data. In this talk, Marten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. He will describe HackerOne's model, which packages freelance work output, software automation, data science and customer service, into a SaaS offering that's easy for customers to buy, renew and expand. He will then demonstrate how other business leaders can utilize this novel model to build elegant and powerful customer offerings from a diverse set of inputs.